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Creating an attractive website isn't just about attractive design. User experience (UX) and user interface (UI) play a key role in the success of your platform. A good site needs to be aesthetically pleasing, intuitive and functional to capture and hold visitors' attention.

Quick definitions of UX and UI:

A user interface (UI) is the means by which a person interacts with software, an application or a website. It represents all the visual and interactive elements, such as buttons, menus, forms, icons, images and colors, that enable the user to communicate with the system. The main aim of UI is to make interaction between user and system simple, intuitive and effective.

User experience (UX), on the other hand, encompasses all the emotions, perceptions and reactions a user experiences when interacting with a product or service. UX focuses on how a user feels and evaluates his or her overall experience. It is a broader discipline than UI, as it takes into account all aspects of interaction, including psychological, emotional and behavioral factors.

UI and UX are closely related, but they focus on different aspects of design. UI focuses on visual appearance and direct interaction with the interface, while UX examines the overall user experience, including expectations, needs and goals. A good UI is essential for a positive user experience, but UX isn't just about visual appearance.

Here are 7 essential tips for improving your website and offering your users smooth navigation:

1. Focus on simplicity and clarity

A streamlined design facilitates navigation and improves readability. Avoid unnecessary elements and focus on structured content. According to Jakob's Law, web users expect your site to function in the same way as those they already use. Take inspiration from web standards to avoid confusing them.

2. Intuitive, efficient navigation

A clear, well-organized menu is essential. Your visitors must be able to access information in as few clicks as possible. Include clearly visible “Call to Action” (CTA) messages, such as “Request a quote” or “Try for free”, rather than vague terms like “Next” or “Learn more”.

3. Maintain visual consistency

Colors, fonts and button styles should be consistent throughout the site. A consistent interface enhances credibility and facilitates the user experience.

4. Adapt your site to mobile devices (Responsive Design)

Today, a majority of users consult websites via their smartphone or tablet. A site that doesn't adapt to mobile screens risks losing visitors. Check mobile compatibility and test your site on multiple devices.

5. Think accessibility

A good website should be accessible to everyone, including people with disabilities.
To achieve this:

• Use high color contrasts for better legibility
• Add alternative text to images for screen readers
• Use legible fonts and adapted sizes.

6. Optimize legibility and scannability

Internet users don't always read in detail; they scan pages in search of key information.
To make it easier for them to read:

• Use clear headings and sub-headings
• Use bulleted lists
• Aerate text blocks
• Add images and icons to illustrate concepts

7. Ensure good loading times

A slow-loading site discourages visitors and can impact your SEO.
Optimize your performance by :

• Compressing images
• Reducing the number of requests
• Using fast hosting

Conclusion

An attractive website is all about good design, fluid navigation and accessible content. By applying these tips, you improve the user experience and maximize your chances of converting your visitors into customers.


Sources
HelloDarwin - Article
Laws of UX - Article